What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function correctly, remember preferences, and gather analytics data to improve user experience. This policy covers cookies and similar technologies including web beacons, tracking pixels, and local storage.
Pendulum's website is a B2B information and lead generation platform. Cookies on our website are primarily used for analytics and marketing to business audiences, not to track individual consumer behaviour for profiling purposes.
Cookie Categories We Use
Third-Party Cookies in Detail
Google Analytics
We use Google Analytics 4 to understand website traffic patterns. Data is anonymised and aggregated. Google may transfer data to servers in the United States. Opt-out: tools.google.com/dlpage/gaoptout
Meta (Facebook) Pixel
The Meta Pixel tracks visitors from Meta advertising platforms and enables B2B retargeting. Processed by Meta Platforms Inc. (USA). Opt-out: facebook.com/ads/preferences
LinkedIn Insight Tag
Enables us to track conversions from LinkedIn campaigns and build anonymous audiences of business professionals. Processed by LinkedIn Corporation (USA). Opt-out: LinkedIn Ad Settings
GoHighLevel
Our booking forms and funnel pages are powered by GoHighLevel, which may set functional cookies to manage session and form state. Processed by GoHighLevel Inc. (USA). Privacy Policy
Managing & Controlling Cookies
Browser Settings
| Browser | Cookie Settings Location |
|---|---|
| Google Chrome | Settings → Privacy and Security → Cookies and other site data |
| Mozilla Firefox | Settings → Privacy & Security → Cookies and Site Data |
| Safari (Mac) | Safari → Preferences → Privacy |
| Safari (iOS) | Settings → Safari → Privacy & Security |
| Microsoft Edge | Settings → Cookies and site permissions → Cookies and site data |
Third-Party Opt-Out Tools
- Your Online Choices (AU) — youronlinechoices.com/au
- Google Analytics Opt-Out — tools.google.com/dlpage/gaoptout
- Network Advertising Initiative — optout.networkadvertising.org
International Transfers & Compliance
Some third-party cookies result in data being transferred outside Australia, primarily to the United States. We rely on the data handling commitments and privacy frameworks of our third-party providers to ensure appropriate protections are in place.
Our cookie practices are consistent with the Privacy Act 1988 (Cth) and Australian Privacy Principles. If accessing from the EEA or UK, you may have additional rights under GDPR. You may object to processing at any time using the opt-out mechanisms in Section 4.
Note: Pendulum is an Australian B2B business. Our website is not directed at consumers in the EU/UK. If you are accessing from these regions, you are doing so as a business representative.
Contact
For questions about our cookie practices:
Iszac Wayne — Founder & Managing Director
Iszac Wayne Enterprises Pty Ltd (Pendulum)
Email: zacwayne01@hotmail.com
Phone: +61 450 188 985