Disclaimer

1. General Disclaimer

The information, case studies, statistics, and content on this website and in our marketing materials are provided for informational purposes only. They illustrate the potential value of Pendulum's advisory and systems work, not expected outcomes for any particular business.

2. Research References & Third-Party Statistics

Where we reference third-party research, we do so to provide factual context about the broader field of lead response and sales performance. The following studies are referenced in our materials.

2.1 Velocify / Leads360: 391% Conversion Lift

Research by Velocify (formerly Leads360) found that contacting a lead within one minute of enquiry produced a 391% improvement in conversion rates compared to waiting 30 minutes or longer. Sources: [1][3]

2.2 Brevet Group: Follow-Up Persistence

Research from The Brevet Group indicates that 80% of sales require five or more follow-up contacts, while 44% of sales representatives stop pursuing a lead after just one follow-up attempt. Sources: [2][4]

2.3 Source Citations

• [1] Oldroyd, J.B., McElheran, K., & Elkington, D. (2011). The Short Life of Online Sales Leads. Harvard Business Review. hbr.org/2011/03/the-short-life-of-online-sales
• [2] The Brevet Group. 21 Mind-Blowing Sales Stats (Stat 5: 80% of sales require 5 follow-up calls). blog.thebrevetgroup.com/21-mind-blowing-sales-stats
• [3] Oldroyd, J.B. & InsideSales.com. Lead Response Management Study. MIT Sloan School of Management & InsideSales.com. leadresponsemanagement.org
• [4] InsideSales.com. Ultimate Contact Strategy (v13). InsideSales.com Research & Development. Available via InsideSales.com resources.

3. No Revenue or Performance Guarantees

Pendulum's Services are a strategic advisory and systems offering. Performance outcomes depend on factors including, but not limited to:

• 3.1 The quality and volume of leads your business generates
• 3.2 Your industry, geographic market, and competitive landscape
• 3.3 The strength of your existing sales process and offer
• 3.4 Your team's responsiveness to system-generated alerts and tasks, and to the Roadmap's recommendations more generally
• 3.5 Seasonal fluctuations and market conditions
• 3.6 Your business's pricing, positioning, and reputation
• 3.7 The accuracy and completeness of information provided during onboarding and the Roadmap Session

Individual results vary significantly. No projection, estimate, or case study referenced in our materials should be interpreted as a representation of what your business will achieve.

4. Performance Component Is Not a Guarantee

Some Ongoing Services engagements include a performance-based fee element (a "Performance Component") alongside a retainer, as described in the Client's Service Agreement and Pendulum's Terms of Service. A Performance Component is a payment mechanism only, it determines how Pendulum is paid if certain measurable outcomes occur. It is not a guarantee, forecast, or promise that those outcomes will occur.

The calculation basis, applicable period, and payment terms for any Performance Component are set out in the individual Service Agreement and are not published here or on this website.

5. Risk Factors

• 5.1 Our Services depend in part on third-party platforms (including GoHighLevel where Implementation Services are provided). Changes to platform pricing, features, terms, or availability may affect service delivery.
• 5.2 Automation systems require accurate setup data. Incorrect or incomplete onboarding information may produce suboptimal results.
• 5.3 Outcomes depend on how, and whether, the Roadmap is implemented, and by whom. Where the Client implements the Roadmap themselves or engages a third party to do so, Pendulum has no control over, and no responsibility for, the quality or timing of that implementation.
• 5.4 A Roadmap and any systems built from it are one component of revenue generation. They do not replace effective sales conversations, competitive offers, and client service.
• 5.5 Marketing and advertising performance (lead volume and quality) is outside the scope of our Services unless separately agreed.
• 5.6 Third-party integrations are subject to their own availability and terms.
• 5.7 Industry regulations may affect the types of automated communications permissible in your sector (e.g., medical, financial services).
• 5.8 Technology implementation projects carry inherent risks including delays, technical conflicts, and learning curves.

6. Success Requirements

The likelihood of achieving strong outcomes from our Services is higher when the following conditions are in place:

• 6.1 Active lead generation: a consistent flow of inbound enquiries
• 6.2 Team engagement: staff who follow up on system alerts and pipeline workflows, and act on the Roadmap's recommendations
• 6.3 Timely onboarding: prompt provision of all required access and assets, before and after the Roadmap Session
• 6.4 Competitive offer: a service or product that meets genuine market demand
• 6.5 Response capacity: sufficient team capacity to handle incoming leads
• 6.6 Commitment to process: willingness to adopt and maintain new systems, and to follow through on the Roadmap, over time

7. Professional Advice Disclaimer

Nothing in Pendulum's website, materials, or service delivery constitutes financial, legal, accounting, or business advisory advice in the regulated professional sense. All information is provided in the context of business strategy, revenue systems, and their implementation only. Clients should seek independent professional advice regarding the financial, legal, tax, or regulatory implications of their business decisions.

8. Australian Consumer Law

Our services come with guarantees under the Australian Consumer Law (Schedule 2, Competition and Consumer Act 2010 (Cth)) that cannot be excluded. Nothing in this Disclaimer limits any rights you have under the Australian Consumer Law that cannot lawfully be excluded.

9. Contact

Iszac Wayne, Founder & Managing Director
Iszac Wayne Enterprises Pty Ltd (Pendulum)
ABN 11 669 539 459 | Perth, Western Australia
Email: mail@pendulumcro.com
Phone: +61 450 188 985